If you are a small business owner, you should be familiar with the term ROI, or return on investment. If not, let’s do a brief run through. ROI is a form of measurement that helps you determine the effectiveness of your marketing efforts. When calculating ROI, you must, at bare minimum, understand what you’re spending, and what kind of profit you’re churning out in return.
Now that you have an understanding of ROI at the most basic level, what is it about WhatsApp marketing that gives customers such a great return? Well, to start, WhatsApp is free to use, and WhatsApp marketing software offer a free trial plan as well. Our favorite Bulk WhatsApp Sender, wabusinessapi.com, offers affordable monthly solutions for small business owners nationwide.
So, in addition to the low to no cost monthly payment options, how else does WhatsApp marketing increase your small business ROI? Well, if done correctly, this mobile communication tactic can drastically improve offer redemption. As long as you’re firing out limited time, high value offers, you’ll observe tons of instant redemption. Long story short, this means more consistent business.
In a nutshell, this is how WhatsApp Business api offers an achievable ROI. You can skip all the extra costs, and digital marketing fluff. You cut right to the chase with text messaging. Did you know that 99% of all WhatsApp messages are opened within the first five minutes of delivery? That’s an insane statistic, and if you know marketing, one that should definitely be appealing.
Tons of marketing tactics take weeks, even months to actually perform. But, WhatsApp marketing, if done correctly, can start working for you overnight. It will help you cultivate a list of interested subscribers that truly want to engage with your business or brand. But, before composing your first WhatsApp campaign, make sure you brief yourself on WhatsApp marketing best practices.
Any company who participates in WhatsApp marketing must adhere to a number of different guidelines. One of the biggest changes comes with the way that a consumer can opt in from the list directly by blocking your number in the app. Unblocking is still an option, and by far the easiest way that a customer can join your loyalty program. Or you have to use program which does not use one specific number.
The second sign up option is the web widget. The widget is placed on your website, and customers can visit the site, enter their name and cell phone number and opt themselves in to your WhatsApp marketing list. If this is the way that you want to offer sign up, the same notification rules apply, so be sure that it is clearly stated in the form where they are signing up.
The third option is to add the name to a spreadsheet. A spreadsheet is nothing more than a sheet on paper that a consumer can add their name to. If you offer the list, the same rules apply.
WhatsApp marketing is a very powerful platform that can help many businesses. But, if it is not done the right way there can be more problems than a person wants to think about.